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Mastering Mixed-Use: How Places Become Part of the Community

Mixed-use development is often associated with density, convenience, and economic activity. Yet, the places people return to again and again usually offer something more. They feel familiar and connected to their surroundings. They welcome different kinds of people at different times of day. They create reasons to linger and return. Over time, they become part of the daily life of a neighborhood. They feel like home.

sPARK Axis Amenity Center, Morrisville. © Hanbury

This kind of place does not come from stacking uses on a site plan. They don’t even feel designed. Instead, they feel lived in.

That sense of ease comes from paying close attention to how people move, where they gather, what they value, and how a place has evolved over time. It also reflects a balance between design and economics. Walkable environments, strong local identity, and a thoughtful mix of uses don’t just improve experience, they also support long-term value from tenant retention to sustained activity across the day and evening.

This approach requires thinking at many scales at once - from long-term planning and streetscapes to the comfort of a courtyard, the visibility of a storefront, or the warmth of an interior space. Several Hanbury projects reflect this way of working.

sPARK Campus, Morrisville. © Keith Isaacs

In Virginia Beach, Atlantic Park reimagines an underutilized yet noteworthy site by building on the city’s identity of music history, surf culture, local food and art scene, and outdoor way of life. With a new surf park as a central attraction, the 11-acre district brings together homes, shops, restaurants, workplaces, and public gathering spaces across three city blocks, anchored by the return of The Dome music venue.

Atlantic Park site

Rather than separating uses, the district encourages overlap. Streets prioritize pedestrians. Storefronts open outward. Public spaces shift easily between concerts, markets, and everyday use. While the surf lagoon draws people in, the surrounding network of spaces keeps them there and moving between indoors and outdoors, public and private, planned and spontaneous activity. The result feels less like a single destination and more like an extension of the city itself.

Atlantic Park, Virginia Beach. Courtesy of Atlantic Park.

At the sPARK life science campus in Morrisville, North Carolina, Hanbury helped transform 102 acres into a vibrant district for research, manufacturing, and technology companies. The campus brings together companies across the full lifecycle of scientific development, yet its success relies just as much on the spaces between buildings as the buildings themselves.


At the center of the campus, the AXIS amenities hub offers shared spaces for gathering, working, and pausing throughout the day. Its café, lounges, meeting areas, and event spaces create opportunities for connection across tenants and disciplines.

sPARK Campus, Morrisville. © Keith Isaacs

Just as important, the building maintains a strong relationship to the outdoors through daylight, views, and gathering spaces layered with thoughtful biophilia, so that time spent inside remains connected to the larger campus environment.


These kinds of shared amenities, along with access to outdoor space, wellness-focused design, and flexible work settings, reflect a broader shift as people are often choosing location and experience over square footage, looking for places that support daily life, not just work.

sPARK Axis Amenity Center, Morrisville. © Hanbury
sPARK Axis Amenity Center, Morrisville. © Keith Isaacs

At Tulane University, student life is shaped through this kind of community-centered design. Through multiple projects and long-term planning efforts, Hanbury has helped the university strengthen connections between housing, learning, landscape, and campus life.

Fogelman Hall, Tulane University. © Hanbury
Fogelman Hall, Tulane University. © Hanbury

At The Bruff Quad Village, residence halls are organized at a pedestrian scale and integrated into the campus landscape, with smaller building forms, shared greens, and welcoming common spaces. Lounges, kitchens, study areas, and faculty-in-residence programs support the everyday interactions that help students feel connected. Outdoor spaces are not limited to select areas but are woven throughout, offering places for both gathering and quiet retreat.

Fogelman Hall, Tulane University. © Hanbury

Material choices, including locally sourced brick, tie new construction to the architectural character of New Orleans, reinforcing continuity while supporting long-term performance. In this setting, residential life extends beyond individual rooms, shaping a broader sense of community.

Fogelman Hall, Tulane University. © Hanbury

Though each of these projects serves a different purpose, they share a common principle: successful mixed-use environments are shaped by relationships. Relationships between buildings and streets, indoors and outdoors, past and future, private routines and shared experience.

They are also shaped by participation. Spaces that invite people in through art, programming, or everyday use tend to take on a life of their own. In many cases, that begins early, with local artists, makers, or community partners helping define the identity of a place before construction is complete.

L: Atlantic Park muralist. Photo courtesy of Atlantic Park. R: sPARK Fitness Center, Morrisville. © Keith Isaacs

There is also growing recognition that some of the most meaningful places are not entirely new. Adaptive reuse and infill development often carry forward the character and memory of a neighborhood, such as Virginia Beach’s iconic Dome. In these cases, design becomes a way of connecting the past and future in a more continuous way.

In the end, mixed-use development is not just about assembling programs. It is about creating settings for daily life where people can participate and feel connected to something larger than themselves. When those qualities come together, the result is more than activity or efficiency. It is a sense that people are welcome there, and that the place was made with them in mind.

The original Dome. Courtesy of The Pilot.
The Dome, Virginia Beach. Courtesy of Atlantic Park.